Theatre Cedar Rapids launches capital campaign to maximize building space

Renovations will add full elevator and re-create outdoor Iowa corn sign

A rendering shows how an Iowa corn sign once again will be a beacon for downtown Cedar Rapids when Nesper Sign creates a new version based on the original 1928 sign that lit the corner of 1st Avenue & 3rd Street SE for nearly 40 years. The Iowa Theatre Building is now home to Theatre Cedar Rapids, which is embarking on a $9.5 million capital campaign to refresh areas already in use, and create new usable space in the 50,000 square foot building. (Nesper Sign)

A rendering shows how an Iowa corn sign once again will be a beacon for downtown Cedar Rapids when Nesper Sign creates a new version based on the original 1928 sign that lit the corner of 1st Avenue & 3rd Street SE for nearly 40 years. The Iowa Theatre Building is now home to Theatre Cedar Rapids, which is embarking on a $9.5 million capital campaign to refresh areas already in use, and create new usable space in the 50,000 square foot building. (Nesper Sign)

The new “Dream Here, Do Here” $9.5 million capital campaign not only will transform the downtown building’s interior during the 2025-26 season — adding lobby elevator access to all floors and creating more performance, classroom and public spaces — but also will recreate the giant ear of corn sign that for nearly 40 years beckoned audiences to the corner of First Avenue and Third Street SE.

“This is going to be a signature legacy of Cedar Rapids for decades to come,” said Katie Hallman of Cedar Rapids, the theater’s executive director. “People are going to travel from all over the place to take selfies with this thing.”

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